Search has changed. Most businesses just haven’t caught up yet. SEO used to be about ranking pages. Now it’s about being selected as the answer . That’s the difference between SEO and AEO. What Is SEO (Now)? SEO is built around: keywords backlinks rankings It’s a visibility game. You show up… and hope someone clicks. What Is AEO? AEO (Answer Engine Optimization) is about: answering questions directly structuring content for AI becoming the source tools pull from No scrolling.